



Trusted by clients worldwide.




Trusted by clients worldwide.




Trusted by clients worldwide.
not just a service. we are alfic.
not just a service. we are alfic.
We partner with academics and professionals to adapt curricula, clarify profiles, and support international evaluation processes.
not just a service. we are alfic.
We partner with academics and professionals to adapt curricula, clarify profiles, and support international evaluation processes.







Intro.
Intro.
Intro.
Dubai based.
Dubai based.
Dubai based.
Working remote.
Working remote.
Working remote.
We partner with academics and professionals to adapt curricula, clarify profiles, and support international evaluation processes.
We partner with startups and established brands to build identities, launch products, and create digital experiences that feel as good as they look.
We partner with startups and established brands to build identities, launch products, and create digital experiences that feel as good as they look.
recognition & stats
recognition & stats
recognition & stats
Awards.
Awards.
Awards.
Recognized through outcomes
Recognition from institutions is a by-product of delivering work that meets standards — and holds up in review.
Name
Recognition
Context
Stats.
Stats.
Stats.
Recognition is nice. But results? That’s what keeps them coming back.
Loud results.
Quiet confidence.
Loud results.
Quiet confidence.
14
Years of curriculum expertise
Over a decade of adapting curricula to meet institutional and international standards.
14
Years of curriculum expertise
Over a decade of adapting curricula to meet institutional and international standards.
14
Years of curriculum expertise
Over a decade of adapting curricula to meet institutional and international standards.
190+
Curricula adapted
Each delivered with structure, clarity, and compliance in mind.
190+
Curricula adapted
Each delivered with structure, clarity, and compliance in mind.
190+
Curricula adapted
Each delivered with structure, clarity, and compliance in mind.
30+
Countries served.
Curricula adapted for institutions and evaluation systems worldwide.
30+
Countries served.
Curricula adapted for institutions and evaluation systems worldwide.
30+
Countries served.
Curricula adapted for institutions and evaluation systems worldwide.
120+
Professionals supported
Long-term partnerships built on trust, clarity, and measurable outcomes.
120+
Professionals supported
Long-term partnerships built on trust, clarity, and measurable outcomes.
120+
Professionals supported
Long-term partnerships built on trust, clarity, and measurable outcomes.
the colture
the colture
the colture
About the founder.
About the founder.
About the founder.
Moro Lin is an academic communications specialist shaping curricula from the inside out. She founded alfic. — an independent practice focused on curriculum adaptation and international alignment.
Founded in 2019 in New York, moro. is a branding and digital design agency helping ambitious brands look sharp, sound right, and work better — online and off.
Founded in 2019 in New York, moro. is a branding and digital design agency helping ambitious brands look sharp, sound right, and work better — online and off.
Standards-focused.
Standards-focused.
Standards-focused.
Clarity-driven.
Clarity-driven.
Clarity-driven.
Outcome-oriented.
Outcome-oriented.
Outcome-oriented.
Before founding the practice, Moro worked for over a decade with academics and institutions, structuring curricula and refining profiles for evaluation processes. Today, alfic. applies this expertise to support faculty and professionals worldwide.
Today, alfic. supports faculty, researchers, and professionals worldwide with curricula aligned to formal standards.



Team
Team
Team
The people behind the work.
We’re a small, focused team of academic specialists who care deeply about precision and standards.

Lena Chen
Academic Strategy Lead

Lena Chen
Academic Strategy Lead

Lena Chen
Academic Strategy Lead

Maya Brooks
Curriculum Structuring Specialist

Maya Brooks
Curriculum Structuring Specialist

Maya Brooks
Curriculum Structuring Specialist

Jonas Wilder
Standards & Formatting Specialist

Jonas Wilder
Standards & Formatting Specialist

Jonas Wilder
Standards & Formatting Specialist

Ashely Parks
Academic Research Analyst

Ashely Parks
Academic Research Analyst

Ashely Parks
Academic Research Analyst

Theo Ramirez
Compliance & Review Specialist

Theo Ramirez
Compliance & Review Specialist

Theo Ramirez
Compliance & Review Specialist

Sienna Blake
Academic Content Specialist

Sienna Blake
Academic Content Specialist

Sienna Blake
Academic Content Specialist
Let’s build something that works.
Let’s build something that works.
Let’s build something that works.
Let’s talk about what you need next. Whether it’s curriculum alignment, positioning, or review — we’re here to support you.




